Capture, score, and convert inbound leads into deals.
A Lead is an unqualified prospect — someone who has shown interest but has not yet been converted to a Contact + Deal. Leads have their own list, scoring, and conversion workflow.
Leads can enter your workspace from:
Every lead receives a 0-100 score based on rules you define in Settings → Lead Scoring. Default rules award points for email provided, phone provided, company name, and source. Higher scores surface leads at the top of the list.
Open a lead and click "Convert Lead". This creates a Contact (and optionally a Company and Deal) with the lead's data pre-filled. The lead is then marked converted and linked to those records.